Known for combining contemporary with traditional Indian craftsmanship, Ritu Kumar is one of the leading designers in India. Since the brand’s humble beginnings, dating back to 1969, Kumar has been featured in 93 stores across India, and in 2002, she launched a sub-brand, LABEL – Ritu Kumar. Kumar’s designs have been worn by Indian stars such as Aishwarya Rai, Priyanka Chopra, Lara Dutta, Dia Mirza, and international celebrities including Princess Diana, Mischa Barton, Anoushka Shankar.
The Ritu Kumar Bride:
Ritu Kumar’s designs are “renowned for its distinctive use of colors, quality of fabrics, intricate embroideries and a gloriously rich Indian aesthetic,” according to the brand’s website. The Ritu Kumar bride is bold and modern, and not afraid to push the fashion envelope.