The New Classics: How Brides Are Adding Modern Twists to Traditional Bridal Fashion Trends

Marriage is an age-old practice. It’s reported that the first recorded wedding dates all the way back to 1250-1300 C.E, a distant memory from the destination, micro, and hybrid events of the present day. And while the first bride’s outfit isn’t documented, the bridal industry has seen its fair share of trends in the past few centuries. Today, marriages are all about choice—the ability to choose your partner, your vows, your invite list, and of course, your outfit. 

According to a study conducted by Brides and Investopedia, many couples are caught between tradition and innovation after a year and a half of uncertainty. “Forty-two percent of couples are planning a “traditional” wedding, while 41 percent of participants are incorporating classic and unconventional elements,” the study notes. And for 28 percent of people in the study getting married, the typical white dress or suit has gone out the window. 

To help shed light on what’s currently happening within bridal fashion, we spoke with Gabrielle Hurwitz, bridal fashion stylist at Gabrielle Hurwitz Bridal Styling, for expert advice on the ways brides and designers are mixing past trends with new classics. We’re calling it, traditional with a twist—take what you love from the traditions and revamp the rest. It’s not too serious, certainly not retro, and entirely of the moment. Keep reading below!