One thing we do know for this year’s upcoming weddings is that planning has become more intentional than perhaps ever before. That same sentiment also goes for choosing wedding flowers. Just as 2020 forced a shift for so many industries, flowers were definitely hit as well. As the demand for flowers went down, growers made adjustments so they wouldn’t be throwing away their crops. With that, 2022 may continue to be a year of pivoting, working with your florist to find the best fit for your big day.
This is why it’s more important than ever to work closely with a florist, as there’s so much they know about what blooms are in season, which ones are more expensive, and which ones work best with your venue. Not only will they help you come up with a gorgeous design, you’ll have first-hand access to a highly educated professional who is ready and willing to help you at every turn.
Couples are getting even more creative, ditching tradition in favor of more unique ideas for weddings in 2022. “I’ve discovered that brides express themselves differently, completely ignoring the wedding rules, and focus on their inner spirit when selecting colors,” says Alisa Smalls, lead floral designer and owner of The Perfect Creation. “Couples want the wow factor. That is the number one request from clients. They want guests to walk into the space and immediately be amazed.”
Couples also take social media into account more than ever. “They want to wow their friends and have the wedding that will be featured all over Instagram,” says Leneille Moon, creative director and lead floral designer of Special Event Factory.
So, what does the floral future look like in 2022? We asked a few experts to weigh in.