We independently research, test, review, and recommend the best
products—learn more about
our process. If you buy something through our links, we may earn a commission.
If you need an excuse to pick up wedding essentials or snag an engagement or anniversary gift for a friend or loved one, look no further. This fall, Amazon is giving you another opportunity to shop deals on your favorite beauty products, bridal party gifts, and other must-haves with the Prime Early Access Sale (essentially, a second Prime Day).
On October 11 and 12, products across the home, beauty, fashion, wedding décor, and Amazon-brand categories will be deeply discounted. Whether you’re looking for wedding favors to top your tables or fashionable accessories to decorate your new home, this sale will have something for everyone. Plus, even though the sale is just two weeks away, we managed to find the best deals to take advantage of before the big event.
Keep scrolling to learn more about early discounts to snag around the Prime Early Access Sale.
When is Amazon’s Prime Early Access Sale in October?
The Prime Early Access Sale will begin at midnight PDT on October 11 and end at 11:59 pm PDT on October 12. Before those 48 hours, shoppers can take advantage of early deals now up until October 10. For more information on the global two-day event, we suggest asking your Alexa device.
What is the Amazon Prime Early Access Sale in October?
Amazon’s Prime Early Access Sale is an opportunity for members to get a head start on their holiday shopping with exclusive deals across their favorite categories: home, electronics, beauty, Amazon-brand devices (e.g. Kindles and Alexas), and even options for your wedding décor. Additionally, for this October sale, Amazon is introducing a “Top 100s” and “We Love” list with current popular items to narrow your shopping search; the list will be updated throughout the event with bigger discounts. So if you missed out on Amazon’s summer sales, this is one you don’t want to miss.
Those who aren’t Prime members are still able to enjoy the sale and other Prime benefits (free two-day shipping, access to Amazon Music Unlimited, and more) by signing up for a complimentary 30-day trial. Plan ahead of the sale with Alexa deal lists and personalizing your deal alert notifications.
What other brands offer these deals?
While this event is exclusive to Amazon, expect brands across every category to jump in on offering deals, too. Shark, Olaplex, Apple, KitchenAid, Samsung, Philips Sonicare, and Peloton are some must-have brands taking part in the event with discounted prices.
What products sold best in July?
Our readers sought out products related to home, wellness, and electronics, from high-tech vacuum cleaners and premium kitchenware to décor for living spaces and wedding venues. Based on these shopping finds, we expect our readers to take advantage of similar sale opportunities during the October event.